STRATEGI KREATIF DAN PROSES PEMBUATAN PROGRAM TELEVISI

Authors

  • Tri Wahyuti

Abstract

One of factors in determining success of a television program is the creativity that made by the programmer. Non-news or entertainment programs require creativity from pre-production to post-production stage . This article will explain the strategy that should be done by the programmer in making creative and entertainment tv program. The strategy of making a television program is divided into four strategies: making ideas, positioning, implementing and evaluating. This paper will also provide examples of successful tv program which has been televised in Indonesia . Key words: program, tv, creative strategy, entertainment, idea, positioning, implementation, evaluation.

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Published

2015-07-01

How to Cite

Wahyuti, T. (2015). STRATEGI KREATIF DAN PROSES PEMBUATAN PROGRAM TELEVISI. Konvergensi : Jurnal Ilmiah Ilmu Komunikasi, 1(2), 145-159. Retrieved from https://journal.paramadina.ac.id/index.php/IK/article/view/181