STRATEGI KREATIF DAN PROSES PEMBUATAN PROGRAM TELEVISI

Abstract

One of factors in determining success of a television program is the creativity that made by the programmer. Non-news or entertainment programs require creativity from pre-production to post-production stage . This article will explain the strategy that should be done by the programmer in making creative and entertainment tv program. The strategy of making a television program is divided into four strategies: making ideas, positioning, implementing and evaluating. This paper will also provide examples of successful tv program which has been televised in Indonesia . Key words: program, tv, creative strategy, entertainment, idea, positioning, implementation, evaluation.
Published
Jul 1, 2015
How to Cite
. STRATEGI KREATIF DAN PROSES PEMBUATAN PROGRAM TELEVISI. Konvergensi, [S.l.], v. 1, n. 2, p. 145-159, july 2015. ISSN 2528-0546. Available at: <http://journal.paramadina.ac.id/index.php/IK/article/view/181>. Date accessed: 20 oct. 2020.
Section
Articles