Redesigning the Visual Identity of Metro Culinary Tourism Destinations in Metro City

Authors

DOI:

https://doi.org/10.51353/jim.v1i2.725

Abstract

The phenomenon of copy pasting the Jamur Sawah culinary tourism logo is more directed to the element of plagiarism.  The weak visual identity of this Jamur Sawah culinary tourism destination, in the future will complicate the branding process. The purpose of this design is to carry out a redesign (re-design) process as an effort to strengthen Jamur Sawah's position in market competition and eliminate elements of plagiarism contained in the logo.  Mushroom Rice.  The data explored in this study include sketching, designing alternative designs for the Jamur Sawah logo, and logo application (billboards, signboards, flyers and xbanners, corporate signatures, stationary sets, and merchandise).  Data from interviews, observations, and literature were analyzed using qualitative methods.  The problem analysis method in redesigning Jamur Sawah's visual identity uses the mindmapping method followed by the brainstorming method.  Jamur Sawah culinary tourism logo is an interpretation of persuasively inviting to visit Mushrooms (Cheap Snacks) Sawah which sells delicious, hygienic, and affordable food.  The result of this  research is a visual identity design as a logo using the main media of the Kentucky Fried Chicken (KFC) logo which includes color and mascot.  The logo from the redesign of the visual identity of the mushroom field culinary tourism destination was then applied through publications, corporate signatures, stationary sets, and merchandise.

Author Biographies

  • Putri Sabrina Nur Azizah, Institute Of Informatics and Business Darmajaya
    Student of Visual Communication Design Study Program Institute Of Informatics And Business Darmajaya
  • Ade Moussadecq, Institute Of Informatics and Business Darmajaya
    Lecturer in the Visual Communication Design Study Program, Darmajaya Institute of Informatics and Business
  • Ambar Aditya Putra, Institute Of Informatics and Business Darmajaya
    Lecturer in the Visual Communication Design Study Program, Darmajaya Institute of Informatics and Business

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Published

2023-04-30

Issue

Vol. 1 No. 2 (2023): APRIL

Section

Articles

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Copyright (c) 2023 IMAGIONARY

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How to Cite

Sabrina, P., Moussadecq, A. ., & Aditya Putra, A. . (2023). Redesigning the Visual Identity of Metro Culinary Tourism Destinations in Metro City. IMAGIONARY, 1(2), 44-53. https://doi.org/10.51353/jim.v1i2.725