The Design of Promotional Media for "Pesta Wastra Indonesia" Komunitas Remaja Nusantara (KRN) in Jakarta
DOI:
https://doi.org/10.51353/jim.v2i1.751Keywords:
Promotion, Wastra, Komunitas Remaja NusantaraAbstract
Fabric tradition has been present since ancient times, but over time the use of fabrics in daily activities has shifted to formal fittings. Komunitas Remaja Nusantara (KRN) has activities to campaign for various types of fabrics / literature, especially for teenagers, under the name "Pesta Wastra Indonesia". Methods in design design and descriptive qualitative research are used to obtain precise and accurate data, so that the event design is in accordance with the target and the intended segment. The results of this design have a visual impact on increasing the amount of interest in teenagers to attend, because it is packaged with attractive visuals and in accordance with the teenage segment, as well as achieving the desired image, namely building the desire of teenagers to use fabrics in daily activities as a form of preservation of Indonesian cultural values.References
Any Noor. 2013. Manajemen Event. Bandung: Alfabeta
Amin, Shehzad. 2011. Brand activation Model. Islamabad : Macro Management System
Anggraini S, L., & Nathalia, K. (2018). Desain Komunikasi Visual: Dasar-dasar Panduan Untuk Pemula. Bandung: Nuansa Cendekia.
Adi, L., & James, A. (2016). Pengantar Desain Grafis.
Belch. George E. Belch Michael A. 2012. Advertising and Promotion An Integrated Marketing Communication Pervective. 9th Edition. New York: McGraw Hill.
Bowdin, Glen., W. O’Toole, J. Allen, R. Harris dan I. McDonnell. 2006. Events Management. Revised Edition. Routledge. London.
Crow, G & Allan, G., 1994. Community Life: Introduction to local social Relationshop. London: Routledge.
Ebdi Sanyoto, Sadjiman, Drs. (2005) Dasar-Dasar Tata Rupa dan Desain. Yogyakarta.
Enterprise, Jubilee. (2015). Otodidak Desain Grafis dan Animasi, Jakarta: PT. Elex Media Komputindo.
Getz, D. 1997. Event Management and Event Tourism. New York: Cogmzant Communications.
Hofstetter. 2001. Multimedia Interaktif. Jakarta: Yudistira
Hoyle, Leonard H. 2006. Event marketing : Cara membuat event kebanjiran pengunjung yang tepat. Alih bahasa Kumala Insiwi Suryo, Jakarta : Penerbit PPM.
Jefkins, Frank, 1995, Public Relations, Jakarta, Erlangga.
Josef Müller-Brockmann. 1981. Grid Systems in Graphic Design, Europe: Germany Publisher.
Kusrianto, Adi. 2013. Batik Filosofi, Motif & Kegunaan. Yogyakarta: Penerbit Andi.
Munir. (2019). Multimedia Konsep Dan Aplikasi Dalam Pendidikan. Bandung: Alfabeta.
M. Duff, Jon dan James L. Mohler. 1997. Desain Grafik dan Halaman Web. Jakarta: Elex Media Komputindo
Markowski, Gene. 1984. The Art of Photography: Image and Illusion, New Jersey: Prentice-Hall Inc
Mahnke, Frank H. (1996). Color, Environment & Human Response. Canada: John Wiley & Sons Inc.
Pujiriyanto. 2005. Desain grafis computer. Yogyakarta: Penerbit ANDI.
Pujiyanto. (2013). Iklan Layanan Masyarakat. Yogyakarta: Penerbit ANDI.
Putra, Ricky W. (2021). Pengantar Desain Komunikasi Visual dalam Penerapan. Jakarta: Penerbit Andi.
Pradito, Didit, dkk (2010), The Dancing Peacock Colours and Motifs of Priangan Batik, PT. Gramedia Pustaka Utama, Jakarta.
Downloads
Published
Issue
Section
License
Copyright (c) 2023 IMAGIONARY
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
IMAGIONARY: https://journal.paramadina.ac.id/index.php/imagionary is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
An author who publishes in IMAGIONARY agrees to the following terms:
- Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 International License. that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal
- Author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgment of its initial publication in this journal.
- Author is permitted and encouraged to post his/her work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work (See The Effect of Open Access).
