the Effectiveness of Logo Complexity on the Success of Company Brand Awareness

Terry Kurniadi; Irwan Harnoko

doi:10.51353/jim.v3i1.931

Authors

Terry Kurniadi Faculty of Visual Communication Design Pradita University Institute, Serpong, Indonesia
Irwan Harnoko Faculty of Visual Communication Design Pradita University Institute, Serpong, Indonesia

DOI:

https://doi.org/10.51353/jim.v3i1.931

Keywords:

logo, brand awareness, brand visual

Abstract

In this highly competitive retail landscape, building a very distinctive brand identity is one of the most crucial factors for the growth and success of a certain brand. One essential element of their identity is the logo of the brand, serving as a visual representation of the brand. This study questions: Does the logo design truly have a significant impact on brand awareness? Through examination of existing literature, consumer psychology theories, this journal article investigates the relationship between logo design and the popularity of a company. By focusing on the interplay between visual branding and media following, this research aims to provide valuable insights for marketers, designers, and store owners who seek to utilize logo design as a strategic tool to drive growth in today's very dynamic retail environment.

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