Effectiveness of Logo Complexity on the Success of Company Brand Awareness
DOI:
https://doi.org/10.51353/jim.v3i1.982Keywords:
logo, brand awareness, brand visualAbstract
In a highly competitive retail landscape, building a unique brand identity is one of the one thing that is very important for growth and brand success. One of the important elements of their identity is the brand logo, which serves as a visual representation of the brand. This study asks: Does logo design really have a significant impact on brand awareness? Through an examination of the existing literature, consumer psychology theory, this journal article investigates the relationship between logo design and a company's popularity. By focusing on the relationship between visual branding and media following, this study aims to provide valuable insights for marketers, designers, and store owners who want toleveraging logo design as a strategic tool to drive growth in today's dynamic retail environment.References
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