@article{Chandra_Mutiara_2022, title={New Ancol Logo Design, Brings the Meaning of “Happiness” or “Disappointment” for Indonesian People}, volume={1}, url={https://journal.paramadina.ac.id/index.php/imagionary/article/view/679}, DOI={10.51353/jim.v1i1.679}, abstractNote={<p><em>Discussing the brand of a company, of course, it will begin with a face called a logo. Ancol as one of the companies that focuses on local Indonesian tourism has taken a stand to change its image to the community.</em> <em>&nbsp;With one of his efforts to change the visual appearance of the Ancol logo with a new design. Unfortunately, the results of the hard work of Ancol Public Relations failed to win sympathy from the community. Some people expressed their dislike through a response on twitter. It turned out that the impact of the visual change actually received a negative response from most Indonesians who had had experience visiting Ancol before. This is a formulation of a problem that questions how the picture of the negative response of the Indonesian people to the visualization of the new Ancol Logo and the development efforts of Ancol public relations.</em></p> <p><em>&nbsp;</em></p> <p><em>Through a qualitative research method approach with the form of case studies that are explored through various mass media reports and progress on existing social media. In the discussion, there was a fact of opinion from a practitioner who stated the discrepancy of the change in the use of the originally colored to monotonous shades of blue. &nbsp;The next hope is that ancol public relations can listen and further develop the Ancol logo to a better form</em><em>.</em></p>}, number={1}, journal={IMAGIONARY}, author={Chandra, Edy and Mutiara, Maitri Widya}, year={2022}, month={Oct.}, pages={10-15} }