IMAGIONARY

Redesign Visual Identity 2R Handy Craft as An Effort to Improve Brand Image and Promotion

Muhammad Divo Bramasta, Ade Moussadecq — Wed, 24 Apr 2024 00:00:00 +0000

2R Handy Craft is an MSME that operates in the field of fashion and souvenirs typical of Lampung. As a growing MSME. 2R Handy Craft has a logo that contains elements of plagiarism which can be detrimental and hinder the development of 2R Handy Craft itself, as well as inappropriate promotional media in introducing and offering products from 2R Handy Craft. This redesign uses the morphological method as a creative method to formulate the visual concept of a design. The morphological method was used to redesign the brand image of 2R Handy Craft so that it could create a strong logo visualization to represent the brand image of 2R Handy Craft. Logo design begins with collecting visual data, verbal data, analysis, visual concepts, finalizing the design and then supporting it with promotion through main and supporting media. The result of this redesign is a logo and philosophy which is applied to the main media, namely standard manual graphics, then assisted by supporting media, namely Instagram, stationary set, vehicle design and so on.

Aesthetic Composition in Ansel Adams' Photography

Martinus Eko Prasetyo, Ika Resmika — Wed, 24 Apr 2024 00:00:00 +0000

Photography is the art and practice of capturing images or recording pictures using camera devices to create visual beauty for its audience. One of the most beloved genres of photography is landscape photography, documenting the natural beauty of a place so that it can be retold through visual communication. Ansel Adams is a world-renowned photographer and vocal environmental activist, whose work has become iconic in the world of photography in discussing the importance of preserving the natural beauty of the world. This study aims to explore and analyze the aesthetics of visual composition in Ansel Adams' photographic works. The main focus will be on how Adams utilizes the basic principles of visual composition. Using a qualitative descriptive method approach, this research analyzes Ansel Adams' legendary photographic works, exploring how aesthetics and visual composition can form a language of visual communication in photography for the general audience.

Analysis Of The Effect Of Ergonomics and Circulation On The Comfort Of Dormitory Occupants: Around Maranatha Christian University

Jimmi Hosea Yuda, Tessa Eka Darmayanti — Wed, 24 Apr 2024 00:00:00 +0000

The dormitory is a temporary accommodation used by people who work or study. A place is needed for small activities and rest that can increase the spirit of the dormitory residents. Based on the available data, many dormitory rooms still have ergonomic and circulation problems, with the majority of the problems found being narrow circulation, to furniture that is too small such as tables. The purpose of this study is to examine the comfort of the rooms based on furniture ergonomics and layout. The data collection of this qualitative research was done by interviewing dormitory room residents around Maranatha Christian University. The results of this study are to determine the ergonomics, circulation of the dormitory room, and good perspectives so that it can increase the comfort of the residents to carry out activities in it, as well as find solutions and suggestions that can be taken to respond to problems found in the dormitory rooms studied around the Maranatha Christian University.

Utilizing Social Media to Increase Post-traumatic Stress Disorder Awareness

Wed, 24 Apr 2024 00:00:00 +0000

Post-traumatic stress disorder (PTSD) is a mental health condition that's triggered by a terrifying event either experiencing it or witnessing it. Symptoms may include flashbacks, nightmares, and severe anxiety, as well as uncontrollable thoughts about the event. There have been many case studies about PTSD (Post-Traumatic Stress Disorder). PTSD itself is a mental disorder that appears after a person experiences or witnesses an unpleasant moment. It is stated that PTSD symptoms are shown during the teenage period at around the age of 12-19 years old because, in this current time, adolescents tend to show impulsive or aggressive behavior. The problem lies in the fact that teenagers are not aware of such symptoms as trauma reactions which if left unchecked, will only get worse. We devise a social media platform that can help decrease the burden of teenagers dealing with PTSD symptoms. Adding knowledge and increasing awareness is also our goal in creating the media platform. Recognizing this critical need, we envision a social media platform specifically designed to address the challenges faced by teenagers grappling with PTSD. This platform wouldn't be just another digital landscape; it would be a lighthouse piercing the storm, a safe harbor where understanding and support converge.

Design of a Sign System as a Means of Information for the Flora Clinic

Oky Harry Abryan, Ade Moussadecq — Wed, 24 Apr 2024 00:00:00 +0000

Flora Clinic has a vision, which is to become the first clinic of choice to provide the best service for the audience. The unstructured sign system as a visual representation of location markers at the Flora clinic is difficult to realize the best service that is prioritized by the manager. The sign system is a medium for human interaction with public spaces through visual forms. The existence of a sign system in a public space can help the public know the location of the place that will be the destination. The design of the sign system as a means of information for the Flora clinic in the city of Bandar Lampung uses a qualitative approach research method. namely the research method used to observe the condition of natural objects, where a researcher is the main key instrument of research. The design of Flora's clinical sign system uses a creative method, namely mind mapping. Tony Buzan said that mind mapping is a method by grouping ideas in a structured framework to transfer the thoughts in the brain into written or image form.