NURSAL, A. Brand Heritage: Telaah Identitas Merek dan Persepsi Konsumen. Jurnal Manajemen dan Bisnis Madani, [S. l.], v. 3, n. 2, p. 48-70, 2022. DOI: 10.51353/jmbm.v3i2.559. Disponível em: https://journal.paramadina.ac.id/index.php/madani/article/view/559. Acesso em: 4 may. 2024.