“Building a Sustainable Brand Relationship: Analysis of Brand Functional Value and Customer Emotional Cognition in Using the MyParmad Application”. Jurnal Manajemen dan Bisnis Madani 5, no. 2 (June 20, 2023): 1–14. Accessed November 28, 2025. https://journal.paramadina.ac.id/index.php/madani/article/view/757.