Vol. 5 No. 2 (2023): Juli 2023

Articles

• Building a Sustainable Brand Relationship: Analysis of Brand Functional Value and Customer Emotional Cognition in Using the MyParmad Application

  Aris Subagio, Dewi Kurniaty, Robby Isnaeni

  1-14

  • PDF

• Trade-Productivity-Institutional Nexus Survey of Recent Literatures

  Muhamad Iksan

  34-56

  • PDF

• Pengaruh Job Insecurity dan Beban Kerja terhadap Turnover Intention (Studi Kasus pada Karyawan Milenial dan Gen Z di Bank BJB Cabang Daan Mogot)

  Agung Priyono, Sunny Tampubolon

  15-33

  • PDF

• Pengaruh Green Innovation Dan Green Organizational Culture Terhadap Company Performance Melalui Green Competitive Advantage (Studi Kasus Pada Gerai Kopi XYZ)

  Rudy Sugiharto, Lutfi Alhazami

  57-82

  • PDF

• Pengaruh Green Innovation, Green Intellectual Capital, dan Organizational Environmental Management Terhadap Green Competitive Advantage (Studi Pada PT Batik Danar Hadi Surakarta)

  Irwanto, Lutfi Alhazami Alhazami

  83-101

  • PDF